May Google Caffeine Shake Up the SEO World?

In bloody battles between search engines Search engines has always come out as a champion. To hold its position of a preeminent leader it is constantly striving to introduce new technologies, innovative features and services. And now this big search engine is rocking the word wide web with its new system of indexing.

Latest indexing system was called Caffeine. Its name, as rumour experience it, comes from a couple of coffee addicted developers, who were pulling an all-nighter sweating over their brainchild. Caffeine is not really another regular Google update. It’s more like drastic re-engineering of the whole indexing architecture and infrastructure of the search engine. All these changes are targeted to improve searching process, provide customers with more up-to-date search results and the largest selection of web content ever offered.
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What exactly is the way the new indexing system works?

Before Caffeine was introduced Google had scanned the information within layers. Some layers got listed faster, some patiently waited for his or her turn for weeks. That system proved to be ineffective, mainly because of the long delays between the time the content was published and the time it obtained indexed. Besides web content itself is getting more and more complex: flash, images, video clip and real-time updates have become a fundamental element of webpages, which made an average web page more complicated for search engines to analyze and index.

The new Google’s algorithm causes this analysis a lot faster, since it breaks the information in chunks and runs search engine updates non-stop on a global scale. That lets users get the information regarding new content quicker than ever before, regardless of the time and the place it was published.

That sounds like big pros with little cons, but that modification has raised lots of worries amongst businessmen, who run their company on-line. The point is that with the creation of Caffeine page rankings (the order in which pages appear on Google right after users enter particular search terms) may essentially change. For the companies that live-and-die based on traffic which is generated by Google, this is pretty much of a big deal. Does that mean that will companies will have to change their methods to SEO to maintain their positions in search results?

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