Article promotion: Article Writing for High Google Ratings

Article marketing using professional standards of content creation is still an important method of attaining high Google rankings. Much has been written about the death of article marketing, in fact it is true that certain types of article shall no longer be appropriate when optimizing a website. But dead? Absolutely not! Let’s take a closer look at that.

Some claim that SEO has ceased to be worthwhile because Google no longer utilizes keywords, but is focusing read more about new algorithms and updates such as Panda and Penguin 1 and 2 in its ranking calculations. However , to get ranked you must be listed, and in any case there is a lot evidence that Google takes keywords very seriously. There is also plenty evidence for the rewards that well-written content can gain.

Why Article Marketing Obtained a Bad Name

Google’s main gripe in the past has been poorly written articles, obviously written only for the link and offering very little information to the audience. Article writing is a skill, yet everybody seemed to think they knew the best way to write them. Article marketing became a free-for-all, involving:

Articles of three hundred words or less
Software-written posts, scraped using passages from published web content on the same topic
Articles copied many times, with only the targeted keyword changing
Articles generated by rotating software, where synonyms are used for chosen words – the remainder of the text remaining the same
Excessive use of key phrases
The Panda algorithm update undertaken many of these issues, although it led to a scramble for people to try to avoid Panda’s claws. The same is true for the Penguin updates, designed to tackle link junk mail and general breaches of Google’s Webmaster Guidelines. However , most of them missed the point.

Article Writing Tips

There is only one way to minimize the likelihood of you losing ranking, or even being deindexed, by Google: be natural. Article writing and taking advantage of article marketing to promote your website or weblog are neither dead nor inadvisable. What Google is looking for in a great article is:

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Authority: If you know your own subject then you should be able to write authoritatively, and provide the reader with useful info. That’s what Google is for : providing information to its users. Give them a bad experience with inaccurate advice or even copy content from other sites, then you definitely deserve to fail. Let your expertise show and Google will certainly reward you.

Length: Don’t expect to give a lot of information in 300 words! I would suggest 500 at a minimum and a lot of of the higher ranked articles are of 700 and over. Certain, you find a lot below that, but are these articles ranked simply by Google – if they are listed at all?

Originality: Write original content. If you find that difficult, then use a professional article ghostwriter. Article writing for web site content and article marketing is a skill, and there are many good professionals who can do it better than you can. They understand Google’s requirements and how to conform to all of them. If you copy what is already published, then Google will spot it and you may as well have never published this.

Content Spinners: Google is getting a good idea to content spinners.

These software packages enable you to enter synonyms for selected phrases in your article and then generate amounts of articles saying exactly the same thing, only with some of the words changed. Whenever Google spots these, Penguin will now delist them and even deindex your whole site.

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